Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - each sized against platform audience floors, budgeted to the learning threshold, and kept from overlapping by exclusion rules.
Install
npx skills add mbfinotti/advertising-skills --skill ad-audience-targetingnpx skills add mbfinotti/advertising-skills --skill ad-audience-targeting -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill ad-audience-targeting -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/ad-audience-targetinggh skill install mbfinotti/advertising-skills ad-audience-targetinggit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-audience-targeting ~/.claude/skills/ad-audience-targeting # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-audience-targeting ~/.agents/skills/ad-audience-targeting # Codex, Cursor, Gemini CLI, Copilot, OpenCode