Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger.
Install
npx skills add mbfinotti/advertising-skills --skill ad-bidding-strategynpx skills add mbfinotti/advertising-skills --skill ad-bidding-strategy -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill ad-bidding-strategy -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/ad-bidding-strategygh skill install mbfinotti/advertising-skills ad-bidding-strategygit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-bidding-strategy ~/.claude/skills/ad-bidding-strategy # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-bidding-strategy ~/.agents/skills/ad-bidding-strategy # Codex, Cursor, Gemini CLI, Copilot, OpenCode