Turn one core value proposition into genuinely distinct ad copy variants - headline, primary text, description, and CTA combinations - each labelled with angle, awareness stage, formula, and version so test results stay attributable. A real variant is a new angle, never a reworded line.
Install
npx skills add mbfinotti/advertising-skills --skill ad-copy-variantsnpx skills add mbfinotti/advertising-skills --skill ad-copy-variants -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill ad-copy-variants -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/ad-copy-variantsgh skill install mbfinotti/advertising-skills ad-copy-variantsgit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-copy-variants ~/.claude/skills/ad-copy-variants # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-copy-variants ~/.agents/skills/ad-copy-variants # Codex, Cursor, Gemini CLI, Copilot, OpenCode