Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handoff and revision loop. Covers B2B and B2C, with variants for static image, short-form video/UGC, and search/responsive text ads.
Install
npx skills add mbfinotti/advertising-skills --skill ad-creative-briefnpx skills add mbfinotti/advertising-skills --skill ad-creative-brief -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill ad-creative-brief -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/ad-creative-briefgh skill install mbfinotti/advertising-skills ad-creative-briefgit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-creative-brief ~/.claude/skills/ad-creative-brief # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-creative-brief ~/.agents/skills/ad-creative-brief # Codex, Cursor, Gemini CLI, Copilot, OpenCode