Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CPM inflation, seasonality, tracking breakage - explains the decline, and return a verdict with confidence plus the highest-return remedy per unit of effort.
Install
npx skills add mbfinotti/advertising-skills --skill ad-creative-fatiguenpx skills add mbfinotti/advertising-skills --skill ad-creative-fatigue -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill ad-creative-fatigue -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/ad-creative-fatiguegh skill install mbfinotti/advertising-skills ad-creative-fatiguegit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-creative-fatigue ~/.claude/skills/ad-creative-fatigue # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-creative-fatigue ~/.agents/skills/ad-creative-fatigue # Codex, Cursor, Gemini CLI, Copilot, OpenCode