Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert.
Install
npx skills add mbfinotti/advertising-skills --skill ad-negative-keywordsnpx skills add mbfinotti/advertising-skills --skill ad-negative-keywords -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill ad-negative-keywords -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/ad-negative-keywordsgh skill install mbfinotti/advertising-skills ad-negative-keywordsgit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-negative-keywords ~/.claude/skills/ad-negative-keywords # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-negative-keywords ~/.agents/skills/ad-negative-keywords # Codex, Cursor, Gemini CLI, Copilot, OpenCode