Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast/audio, paid review listings, B2B professional networks - including whether each is affordable against allowable CAC and payback.
Install
npx skills add mbfinotti/advertising-skills --skill ad-platform-selectionnpx skills add mbfinotti/advertising-skills --skill ad-platform-selection -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill ad-platform-selection -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/ad-platform-selectiongh skill install mbfinotti/advertising-skills ad-platform-selectiongit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-platform-selection ~/.claude/skills/ad-platform-selection # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-platform-selection ~/.agents/skills/ad-platform-selection # Codex, Cursor, Gemini CLI, Copilot, OpenCode