Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user asks how to split an ad budget, which channel or campaign should get more money, how to reallocate spend, how much to put behind prospecting vs retargeting, or mentions a…
Install
npx skills add mbfinotti/advertising-skills --skill ad-spend-allocationnpx skills add mbfinotti/advertising-skills --skill ad-spend-allocation -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill ad-spend-allocation -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/ad-spend-allocationgh skill install mbfinotti/advertising-skills ad-spend-allocationgit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-spend-allocation ~/.claude/skills/ad-spend-allocation # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-spend-allocation ~/.agents/skills/ad-spend-allocation # Codex, Cursor, Gemini CLI, Copilot, OpenCode