Build and maintain a competitor swipe file - competitors' currently-running ads collected into a categorised, queryable library classified by format, hook type, offer/angle, awareness stage, and funnel stage, then converted into ranked creative test hypotheses. Accepts pasted ad text, described ads, screenshots, export files, or public ad transparency libraries.
Install
npx skills add mbfinotti/advertising-skills --skill ad-swipe-filenpx skills add mbfinotti/advertising-skills --skill ad-swipe-file -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill ad-swipe-file -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/ad-swipe-filegh skill install mbfinotti/advertising-skills ad-swipe-filegit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-swipe-file ~/.claude/skills/ad-swipe-file # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/ad-swipe-file ~/.agents/skills/ad-swipe-file # Codex, Cursor, Gemini CLI, Copilot, OpenCode