How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms.
Install
npx skills add rampstackco/claude-skills --skill ads-creative-developmentnpx skills add rampstackco/claude-skills --skill ads-creative-development -a claude-code -gnpx skills add rampstackco/claude-skills --skill ads-creative-development -a codex -ggemini skills install https://github.com/rampstackco/claude-skills.git --path skills/ads-creative-developmentgh skill install rampstackco/claude-skills ads-creative-developmentgit clone --depth 1 https://github.com/rampstackco/claude-skills /tmp/rampstackco__claude-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/rampstackco__claude-skills/skills/ads-creative-development ~/.claude/skills/ads-creative-development # Claude Code
cp -R /tmp/rampstackco__claude-skills/skills/ads-creative-development ~/.agents/skills/ads-creative-development # Codex, Cursor, Gemini CLI, Copilot, OpenCode