How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons.
Install
npx skills add rampstackco/claude-skills --skill ads-performance-analyticsnpx skills add rampstackco/claude-skills --skill ads-performance-analytics -a claude-code -gnpx skills add rampstackco/claude-skills --skill ads-performance-analytics -a codex -ggemini skills install https://github.com/rampstackco/claude-skills.git --path skills/ads-performance-analyticsgh skill install rampstackco/claude-skills ads-performance-analyticsgit clone --depth 1 https://github.com/rampstackco/claude-skills /tmp/rampstackco__claude-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/rampstackco__claude-skills/skills/ads-performance-analytics ~/.claude/skills/ads-performance-analytics # Claude Code
cp -R /tmp/rampstackco__claude-skills/skills/ads-performance-analytics ~/.agents/skills/ads-performance-analytics # Codex, Cursor, Gemini CLI, Copilot, OpenCode