Before starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fits - and bootstrap or resume the project's shared context artifact.
Install
npx skills add mbfinotti/advertising-skills --skill advertising-kickoffnpx skills add mbfinotti/advertising-skills --skill advertising-kickoff -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill advertising-kickoff -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/advertising-kickoffgh skill install mbfinotti/advertising-skills advertising-kickoffgit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/advertising-kickoff ~/.claude/skills/advertising-kickoff # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/advertising-kickoff ~/.agents/skills/advertising-kickoff # Codex, Cursor, Gemini CLI, Copilot, OpenCode