Alterlab Pra Campaign Strategist

AlterLab Creative Technologies Laboratory

This skill should be used when the user asks about "campaign strategy", "IMC planning", "integrated marketing communications", "campaign architecture", "strategic brief", "ROSTIR model", "campaign plan", "act as a campaign strategist", "campaign strategist mode", "communication strategy", "campaign framework", "strategic planning for advertising", "RACE model", "PESO model", "media mix"…

Install

npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-campaign-strategist

npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-campaign-strategist -a claude-code -g

npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-campaign-strategist -a codex -g

gemini skills install https://github.com/AlterLab-IEU/AlterLab-FC-Skills.git --path skills/pra/alterlab-pra-campaign-strategist

gh skill install AlterLab-IEU/AlterLab-FC-Skills alterlab-pra-campaign-strategist

git clone --depth 1 https://github.com/AlterLab-IEU/AlterLab-FC-Skills /tmp/AlterLab-IEU__AlterLab-FC-Skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/AlterLab-IEU__AlterLab-FC-Skills/skills/pra/alterlab-pra-campaign-strategist ~/.claude/skills/alterlab-pra-campaign-strategist   # Claude Code
cp -R /tmp/AlterLab-IEU__AlterLab-FC-Skills/skills/pra/alterlab-pra-campaign-strategist ~/.agents/skills/alterlab-pra-campaign-strategist   # Codex, Cursor, Gemini CLI, Copilot, OpenCode

Install

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