This skill should be used when the user asks about "media planning", "media strategy", "media buying", "channel selection", "budget allocation", "CPM", "GRP", "reach and frequency", "media mix", "flighting schedule", "media flowchart", "act as a media planner", "media planner mode", "advertising spend", "media brief", or needs expertise in strategic media planning, channel selection, and budget…
Install
npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-media-plannernpx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-media-planner -a claude-code -gnpx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-media-planner -a codex -ggemini skills install https://github.com/AlterLab-IEU/AlterLab-FC-Skills.git --path skills/pra/alterlab-pra-media-plannergh skill install AlterLab-IEU/AlterLab-FC-Skills alterlab-pra-media-plannergit clone --depth 1 https://github.com/AlterLab-IEU/AlterLab-FC-Skills /tmp/AlterLab-IEU__AlterLab-FC-Skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/AlterLab-IEU__AlterLab-FC-Skills/skills/pra/alterlab-pra-media-planner ~/.claude/skills/alterlab-pra-media-planner # Claude Code
cp -R /tmp/AlterLab-IEU__AlterLab-FC-Skills/skills/pra/alterlab-pra-media-planner ~/.agents/skills/alterlab-pra-media-planner # Codex, Cursor, Gemini CLI, Copilot, OpenCode