When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
Install
npx skills add appeeky/aso-skills --skill app-launchnpx skills add appeeky/aso-skills --skill app-launch -a claude-code -gnpx skills add appeeky/aso-skills --skill app-launch -a codex -ggemini skills install https://github.com/appeeky/aso-skills.git --path skills/app-launchgh skill install appeeky/aso-skills app-launchgit clone --depth 1 https://github.com/appeeky/aso-skills /tmp/appeeky__aso-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/appeeky__aso-skills/skills/app-launch ~/.claude/skills/app-launch # Claude Code
cp -R /tmp/appeeky__aso-skills/skills/app-launch ~/.agents/skills/app-launch # Codex, Cursor, Gemini CLI, Copilot, OpenCode