Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who they're for, who they compete with, what the audience actually needs, and where the brand could plausibly stand.
Install
npx skills add rampstackco/claude-skills --skill brand-discoverynpx skills add rampstackco/claude-skills --skill brand-discovery -a claude-code -gnpx skills add rampstackco/claude-skills --skill brand-discovery -a codex -ggemini skills install https://github.com/rampstackco/claude-skills.git --path skills/brand-discoverygh skill install rampstackco/claude-skills brand-discoverygit clone --depth 1 https://github.com/rampstackco/claude-skills /tmp/rampstackco__claude-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/rampstackco__claude-skills/skills/brand-discovery ~/.claude/skills/brand-discovery # Claude Code
cp -R /tmp/rampstackco__claude-skills/skills/brand-discovery ~/.agents/skills/brand-discovery # Codex, Cursor, Gemini CLI, Copilot, OpenCode