Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure.
Install
npx skills add aaron-he-zhu/aaron-marketing-skills --skill campaign-architectnpx skills add aaron-he-zhu/aaron-marketing-skills --skill campaign-architect -a claude-code -gnpx skills add aaron-he-zhu/aaron-marketing-skills --skill campaign-architect -a codex -ggemini skills install https://github.com/aaron-he-zhu/aaron-marketing-skills.git --path ad/research/campaign-architectgh skill install aaron-he-zhu/aaron-marketing-skills campaign-architectgit clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills /tmp/aaron-he-zhu__aaron-marketing-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/ad/research/campaign-architect ~/.claude/skills/campaign-architect # Claude Code
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/ad/research/campaign-architect ~/.agents/skills/campaign-architect # Codex, Cursor, Gemini CLI, Copilot, OpenCode