Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
Install
npx skills add anthropics/knowledge-work-plugins --skill campaign-plannpx skills add anthropics/knowledge-work-plugins --skill campaign-plan -a claude-code -gnpx skills add anthropics/knowledge-work-plugins --skill campaign-plan -a codex -ggemini skills install https://github.com/anthropics/knowledge-work-plugins.git --path marketing/skills/campaign-plangh skill install anthropics/knowledge-work-plugins campaign-plangit clone --depth 1 https://github.com/anthropics/knowledge-work-plugins /tmp/anthropics__knowledge-work-plugins
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/anthropics__knowledge-work-plugins/marketing/skills/campaign-plan ~/.claude/skills/campaign-plan # Claude Code
cp -R /tmp/anthropics__knowledge-work-plugins/marketing/skills/campaign-plan ~/.agents/skills/campaign-plan # Codex, Cursor, Gemini CLI, Copilot, OpenCode