Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
Install
npx skills add anthropics/knowledge-work-plugins --skill competitive-briefnpx skills add anthropics/knowledge-work-plugins --skill competitive-brief -a claude-code -gnpx skills add anthropics/knowledge-work-plugins --skill competitive-brief -a codex -ggemini skills install https://github.com/anthropics/knowledge-work-plugins.git --path marketing/skills/competitive-briefgh skill install anthropics/knowledge-work-plugins competitive-briefgit clone --depth 1 https://github.com/anthropics/knowledge-work-plugins /tmp/anthropics__knowledge-work-plugins
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/anthropics__knowledge-work-plugins/marketing/skills/competitive-brief ~/.claude/skills/competitive-brief # Claude Code
cp -R /tmp/anthropics__knowledge-work-plugins/marketing/skills/competitive-brief ~/.agents/skills/competitive-brief # Codex, Cursor, Gemini CLI, Copilot, OpenCode