How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria.
Install
npx skills add rampstackco/claude-skills --skill content-brief-authoringnpx skills add rampstackco/claude-skills --skill content-brief-authoring -a claude-code -gnpx skills add rampstackco/claude-skills --skill content-brief-authoring -a codex -ggemini skills install https://github.com/rampstackco/claude-skills.git --path skills/content-brief-authoringgh skill install rampstackco/claude-skills content-brief-authoringgit clone --depth 1 https://github.com/rampstackco/claude-skills /tmp/rampstackco__claude-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/rampstackco__claude-skills/skills/content-brief-authoring ~/.claude/skills/content-brief-authoring # Claude Code
cp -R /tmp/rampstackco__claude-skills/skills/content-brief-authoring ~/.agents/skills/content-brief-authoring # Codex, Cursor, Gemini CLI, Copilot, OpenCode