Content experimentation and A/B testing guidance covering experiment design, hypotheses, metrics, sample size, statistical foundations, CMS-managed variants, and common analysis pitfalls. Use this skill when planning experiments, setting up variants, choosing success metrics, interpreting statistical results, or building experimentation workflows in a CMS or frontend stack.
Install
npx skills add sanity-io/agent-toolkit --skill content-experimentation-best-practicesnpx skills add sanity-io/agent-toolkit --skill content-experimentation-best-practices -a claude-code -gnpx skills add sanity-io/agent-toolkit --skill content-experimentation-best-practices -a codex -ggemini skills install https://github.com/sanity-io/agent-toolkit.git --path skills/content-experimentation-best-practicesgh skill install sanity-io/agent-toolkit content-experimentation-best-practicesgit clone --depth 1 https://github.com/sanity-io/agent-toolkit /tmp/sanity-io__agent-toolkit
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/sanity-io__agent-toolkit/skills/content-experimentation-best-practices ~/.claude/skills/content-experimentation-best-practices # Claude Code
cp -R /tmp/sanity-io__agent-toolkit/skills/content-experimentation-best-practices ~/.agents/skills/content-experimentation-best-practices # Codex, Cursor, Gemini CLI, Copilot, OpenCode