Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read.
Install
npx skills add aaron-he-zhu/aaron-marketing-skills --skill fatigue-frequency-managernpx skills add aaron-he-zhu/aaron-marketing-skills --skill fatigue-frequency-manager -a claude-code -gnpx skills add aaron-he-zhu/aaron-marketing-skills --skill fatigue-frequency-manager -a codex -ggemini skills install https://github.com/aaron-he-zhu/aaron-marketing-skills.git --path ad/scale/fatigue-frequency-managergh skill install aaron-he-zhu/aaron-marketing-skills fatigue-frequency-managergit clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills /tmp/aaron-he-zhu__aaron-marketing-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/ad/scale/fatigue-frequency-manager ~/.claude/skills/fatigue-frequency-manager # Claude Code
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/ad/scale/fatigue-frequency-manager ~/.agents/skills/fatigue-frequency-manager # Codex, Cursor, Gemini CLI, Copilot, OpenCode