Use when planning a product launch, market entry, or GTM strategy — segment selection, channel strategy, launch sequencing, pricing validation, competitive positioning, or launch readiness assessment. Encodes wedge identification, channel unit economics, launch gating, and failure criteria. Produces a GTM strategy document, not a launch checklist.
Install
npx skills add Avyayalaya/pm-skills-arsenal --skill go-to-market-strategynpx skills add Avyayalaya/pm-skills-arsenal --skill go-to-market-strategy -a claude-code -gnpx skills add Avyayalaya/pm-skills-arsenal --skill go-to-market-strategy -a codex -ggemini skills install https://github.com/Avyayalaya/pm-skills-arsenal.git --path skills/go-to-market-strategygh skill install Avyayalaya/pm-skills-arsenal go-to-market-strategygit clone --depth 1 https://github.com/Avyayalaya/pm-skills-arsenal /tmp/Avyayalaya__pm-skills-arsenal
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/Avyayalaya__pm-skills-arsenal/skills/go-to-market-strategy ~/.claude/skills/go-to-market-strategy # Claude Code
cp -R /tmp/Avyayalaya__pm-skills-arsenal/skills/go-to-market-strategy ~/.agents/skills/go-to-market-strategy # Codex, Cursor, Gemini CLI, Copilot, OpenCode