Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
Install
npx skills add github/awesome-copilot --skill gtm-positioning-strategynpx skills add github/awesome-copilot --skill gtm-positioning-strategy -a claude-code -gnpx skills add github/awesome-copilot --skill gtm-positioning-strategy -a codex -ggemini skills install https://github.com/github/awesome-copilot.git --path skills/gtm-positioning-strategygh skill install github/awesome-copilot gtm-positioning-strategygit clone --depth 1 https://github.com/github/awesome-copilot /tmp/github__awesome-copilot
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/github__awesome-copilot/skills/gtm-positioning-strategy ~/.claude/skills/gtm-positioning-strategy # Claude Code
cp -R /tmp/github__awesome-copilot/skills/gtm-positioning-strategy ~/.agents/skills/gtm-positioning-strategy # Codex, Cursor, Gemini CLI, Copilot, OpenCode