Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.
Install
npx skills add github/awesome-copilot --skill gtm-product-led-growthnpx skills add github/awesome-copilot --skill gtm-product-led-growth -a claude-code -gnpx skills add github/awesome-copilot --skill gtm-product-led-growth -a codex -ggemini skills install https://github.com/github/awesome-copilot.git --path skills/gtm-product-led-growthgh skill install github/awesome-copilot gtm-product-led-growthgit clone --depth 1 https://github.com/github/awesome-copilot /tmp/github__awesome-copilot
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/github__awesome-copilot/skills/gtm-product-led-growth ~/.claude/skills/gtm-product-led-growth # Claude Code
cp -R /tmp/github__awesome-copilot/skills/gtm-product-led-growth ~/.agents/skills/gtm-product-led-growth # Codex, Cursor, Gemini CLI, Copilot, OpenCode