GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
Install
npx skills add cognyai/claude-code-marketing-skills --skill gtm-setupnpx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a claude-code -gnpx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a codex -ggemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/gtm-setupgh skill install cognyai/claude-code-marketing-skills gtm-setupgit clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills /tmp/cognyai__claude-code-marketing-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/cognyai__claude-code-marketing-skills/skills/gtm-setup ~/.claude/skills/gtm-setup # Claude Code
cp -R /tmp/cognyai__claude-code-marketing-skills/skills/gtm-setup ~/.agents/skills/gtm-setup # Codex, Cursor, Gemini CLI, Copilot, OpenCode