Diagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users sign up but dont stick around", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", or "aha moment".
Install
npx skills add wondelai/skills --skill improve-retentionnpx skills add wondelai/skills --skill improve-retention -a claude-code -gnpx skills add wondelai/skills --skill improve-retention -a codex -ggemini skills install https://github.com/wondelai/skills.git --path improve-retentiongh skill install wondelai/skills improve-retentiongit clone --depth 1 https://github.com/wondelai/skills /tmp/wondelai__skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/wondelai__skills/improve-retention ~/.claude/skills/improve-retention # Claude Code
cp -R /tmp/wondelai__skills/improve-retention ~/.agents/skills/improve-retention # Codex, Cursor, Gemini CLI, Copilot, OpenCode