Helps write launch copy, position products, and create go-to-market materials using April Dunford's positioning framework and Airbnb's product marketing approach. Use when launching features, writing announcements, creating marketing materials, or positioning products.
Install
npx skills add menkesu/awesome-pm-skills --skill launch-executionnpx skills add menkesu/awesome-pm-skills --skill launch-execution -a claude-code -gnpx skills add menkesu/awesome-pm-skills --skill launch-execution -a codex -ggemini skills install https://github.com/menkesu/awesome-pm-skills.git --path launch-executiongh skill install menkesu/awesome-pm-skills launch-executiongit clone --depth 1 https://github.com/menkesu/awesome-pm-skills /tmp/menkesu__awesome-pm-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/menkesu__awesome-pm-skills/launch-execution ~/.claude/skills/launch-execution # Claude Code
cp -R /tmp/menkesu__awesome-pm-skills/launch-execution ~/.agents/skills/launch-execution # Codex, Cursor, Gemini CLI, Copilot, OpenCode