Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next.
Install
npx skills add rampstackco/claude-skills --skill lead-magnet-designnpx skills add rampstackco/claude-skills --skill lead-magnet-design -a claude-code -gnpx skills add rampstackco/claude-skills --skill lead-magnet-design -a codex -ggemini skills install https://github.com/rampstackco/claude-skills.git --path skills/lead-magnet-designgh skill install rampstackco/claude-skills lead-magnet-designgit clone --depth 1 https://github.com/rampstackco/claude-skills /tmp/rampstackco__claude-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/rampstackco__claude-skills/skills/lead-magnet-design ~/.claude/skills/lead-magnet-design # Claude Code
cp -R /tmp/rampstackco__claude-skills/skills/lead-magnet-design ~/.agents/skills/lead-magnet-design # Codex, Cursor, Gemini CLI, Copilot, OpenCode