Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "tagline", "value proposition", "why the message isnt landing", "curse of knowledge", or "concrete language".
Install
npx skills add wondelai/skills --skill made-to-sticknpx skills add wondelai/skills --skill made-to-stick -a claude-code -gnpx skills add wondelai/skills --skill made-to-stick -a codex -ggemini skills install https://github.com/wondelai/skills.git --path made-to-stickgh skill install wondelai/skills made-to-stickgit clone --depth 1 https://github.com/wondelai/skills /tmp/wondelai__skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/wondelai__skills/made-to-stick ~/.claude/skills/made-to-stick # Claude Code
cp -R /tmp/wondelai__skills/made-to-stick ~/.agents/skills/made-to-stick # Codex, Cursor, Gemini CLI, Copilot, OpenCode