How every GooseWorks marketing playbook runs: connecting, picking the brand, where files go, the shared claims, money, research and schedule rules, and the index of what each playbook saves and who reads it. Load at the start of any playbook run. Not a marketer ask: for "what should I do first?" use where-to-start.
Install
npx skills add gooseworks-ai/goose-skills --skill marketing-guidenpx skills add gooseworks-ai/goose-skills --skill marketing-guide -a claude-code -gnpx skills add gooseworks-ai/goose-skills --skill marketing-guide -a codex -ggemini skills install https://github.com/gooseworks-ai/goose-skills.git --path marketing-agent/skills/marketing-guidegh skill install gooseworks-ai/goose-skills marketing-guidegit clone --depth 1 https://github.com/gooseworks-ai/goose-skills /tmp/gooseworks-ai__goose-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/gooseworks-ai__goose-skills/marketing-agent/skills/marketing-guide ~/.claude/skills/marketing-guide # Claude Code
cp -R /tmp/gooseworks-ai__goose-skills/marketing-agent/skills/marketing-guide ~/.agents/skills/marketing-guide # Codex, Cursor, Gemini CLI, Copilot, OpenCode