When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
Install
npx skills add coreyhaines31/marketingskills --skill marketing-psychologynpx skills add coreyhaines31/marketingskills --skill marketing-psychology -a claude-code -gnpx skills add coreyhaines31/marketingskills --skill marketing-psychology -a codex -ggemini skills install https://github.com/coreyhaines31/marketingskills.git --path skills/marketing-psychologygh skill install coreyhaines31/marketingskills marketing-psychologygit clone --depth 1 https://github.com/coreyhaines31/marketingskills /tmp/coreyhaines31__marketingskills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/coreyhaines31__marketingskills/skills/marketing-psychology ~/.claude/skills/marketing-psychology # Claude Code
cp -R /tmp/coreyhaines31__marketingskills/skills/marketing-psychology ~/.agents/skills/marketing-psychology # Codex, Cursor, Gemini CLI, Copilot, OpenCode