Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
Install
npx skills add gtmagents/gtm-agents --skill message-architecturenpx skills add gtmagents/gtm-agents --skill message-architecture -a claude-code -gnpx skills add gtmagents/gtm-agents --skill message-architecture -a codex -ggemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/copywriting/skills/message-architecturegh skill install gtmagents/gtm-agents message-architecturegit clone --depth 1 https://github.com/gtmagents/gtm-agents /tmp/gtmagents__gtm-agents
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/gtmagents__gtm-agents/plugins/copywriting/skills/message-architecture ~/.claude/skills/message-architecture # Claude Code
cp -R /tmp/gtmagents__gtm-agents/plugins/copywriting/skills/message-architecture ~/.agents/skills/message-architecture # Codex, Cursor, Gemini CLI, Copilot, OpenCode