A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons.
Install
npx skills add rampstackco/claude-skills --skill paid-media-strategynpx skills add rampstackco/claude-skills --skill paid-media-strategy -a claude-code -gnpx skills add rampstackco/claude-skills --skill paid-media-strategy -a codex -ggemini skills install https://github.com/rampstackco/claude-skills.git --path skills/paid-media-strategygh skill install rampstackco/claude-skills paid-media-strategygit clone --depth 1 https://github.com/rampstackco/claude-skills /tmp/rampstackco__claude-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/rampstackco__claude-skills/skills/paid-media-strategy ~/.claude/skills/paid-media-strategy # Claude Code
cp -R /tmp/rampstackco__claude-skills/skills/paid-media-strategy ~/.agents/skills/paid-media-strategy # Codex, Cursor, Gemini CLI, Copilot, OpenCode