Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.
Install
npx skills add menkesu/awesome-pm-skills --skill positioning-craftnpx skills add menkesu/awesome-pm-skills --skill positioning-craft -a claude-code -gnpx skills add menkesu/awesome-pm-skills --skill positioning-craft -a codex -ggemini skills install https://github.com/menkesu/awesome-pm-skills.git --path positioning-craftgh skill install menkesu/awesome-pm-skills positioning-craftgit clone --depth 1 https://github.com/menkesu/awesome-pm-skills /tmp/menkesu__awesome-pm-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/menkesu__awesome-pm-skills/positioning-craft ~/.claude/skills/positioning-craft # Claude Code
cp -R /tmp/menkesu__awesome-pm-skills/positioning-craft ~/.agents/skills/positioning-craft # Codex, Cursor, Gemini CLI, Copilot, OpenCode