When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit.
Install
npx skills add appeeky/aso-skills --skill press-and-prnpx skills add appeeky/aso-skills --skill press-and-pr -a claude-code -gnpx skills add appeeky/aso-skills --skill press-and-pr -a codex -ggemini skills install https://github.com/appeeky/aso-skills.git --path skills/press-and-prgh skill install appeeky/aso-skills press-and-prgit clone --depth 1 https://github.com/appeeky/aso-skills /tmp/appeeky__aso-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/appeeky__aso-skills/skills/press-and-pr ~/.claude/skills/press-and-pr # Claude Code
cp -R /tmp/appeeky__aso-skills/skills/press-and-pr ~/.agents/skills/press-and-pr # Codex, Cursor, Gemini CLI, Copilot, OpenCode