When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks.
Install
npx skills add coreyhaines31/marketingskills --skill product-marketingnpx skills add coreyhaines31/marketingskills --skill product-marketing -a claude-code -gnpx skills add coreyhaines31/marketingskills --skill product-marketing -a codex -ggemini skills install https://github.com/coreyhaines31/marketingskills.git --path skills/product-marketinggh skill install coreyhaines31/marketingskills product-marketinggit clone --depth 1 https://github.com/coreyhaines31/marketingskills /tmp/coreyhaines31__marketingskills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/coreyhaines31__marketingskills/skills/product-marketing ~/.claude/skills/product-marketing # Claude Code
cp -R /tmp/coreyhaines31__marketingskills/skills/product-marketing ~/.agents/skills/product-marketing # Codex, Cursor, Gemini CLI, Copilot, OpenCode