Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule.
Install
npx skills add aaron-he-zhu/aaron-marketing-skills --skill reactivation-specialistnpx skills add aaron-he-zhu/aaron-marketing-skills --skill reactivation-specialist -a claude-code -gnpx skills add aaron-he-zhu/aaron-marketing-skills --skill reactivation-specialist -a codex -ggemini skills install https://github.com/aaron-he-zhu/aaron-marketing-skills.git --path email/nurture/reactivation-specialistgh skill install aaron-he-zhu/aaron-marketing-skills reactivation-specialistgit clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills /tmp/aaron-he-zhu__aaron-marketing-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/email/nurture/reactivation-specialist ~/.claude/skills/reactivation-specialist # Claude Code
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/email/nurture/reactivation-specialist ~/.agents/skills/reactivation-specialist # Codex, Cursor, Gemini CLI, Copilot, OpenCode