Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps.
Install
npx skills add mbfinotti/advertising-skills --skill retargeting-funnelnpx skills add mbfinotti/advertising-skills --skill retargeting-funnel -a claude-code -gnpx skills add mbfinotti/advertising-skills --skill retargeting-funnel -a codex -ggemini skills install https://github.com/mbfinotti/advertising-skills.git --path skills/retargeting-funnelgh skill install mbfinotti/advertising-skills retargeting-funnelgit clone --depth 1 https://github.com/mbfinotti/advertising-skills /tmp/mbfinotti__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/mbfinotti__advertising-skills/skills/retargeting-funnel ~/.claude/skills/retargeting-funnel # Claude Code
cp -R /tmp/mbfinotti__advertising-skills/skills/retargeting-funnel ~/.agents/skills/retargeting-funnel # Codex, Cursor, Gemini CLI, Copilot, OpenCode