When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
Install
npx skills add appeeky/aso-skills --skill retention-optimizationnpx skills add appeeky/aso-skills --skill retention-optimization -a claude-code -gnpx skills add appeeky/aso-skills --skill retention-optimization -a codex -ggemini skills install https://github.com/appeeky/aso-skills.git --path skills/retention-optimizationgh skill install appeeky/aso-skills retention-optimizationgit clone --depth 1 https://github.com/appeeky/aso-skills /tmp/appeeky__aso-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/appeeky__aso-skills/skills/retention-optimization ~/.claude/skills/retention-optimization # Claude Code
cp -R /tmp/appeeky__aso-skills/skills/retention-optimization ~/.agents/skills/retention-optimization # Codex, Cursor, Gemini CLI, Copilot, OpenCode