Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
Install
npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mappernpx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a claude-code -gnpx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a codex -ggemini skills install https://github.com/realkimbarrett/advertising-skills.git --path skills/copy-chief/schwartz-awareness-mappergh skill install realkimbarrett/advertising-skills schwartz-awareness-mappergit clone --depth 1 https://github.com/realkimbarrett/advertising-skills /tmp/realkimbarrett__advertising-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/realkimbarrett__advertising-skills/skills/copy-chief/schwartz-awareness-mapper ~/.claude/skills/schwartz-awareness-mapper # Claude Code
cp -R /tmp/realkimbarrett__advertising-skills/skills/copy-chief/schwartz-awareness-mapper ~/.agents/skills/schwartz-awareness-mapper # Codex, Cursor, Gemini CLI, Copilot, OpenCode