When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
Install
npx skills add appeeky/aso-skills --skill ua-campaignnpx skills add appeeky/aso-skills --skill ua-campaign -a claude-code -gnpx skills add appeeky/aso-skills --skill ua-campaign -a codex -ggemini skills install https://github.com/appeeky/aso-skills.git --path skills/ua-campaigngh skill install appeeky/aso-skills ua-campaigngit clone --depth 1 https://github.com/appeeky/aso-skills /tmp/appeeky__aso-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/appeeky__aso-skills/skills/ua-campaign ~/.claude/skills/ua-campaign # Claude Code
cp -R /tmp/appeeky__aso-skills/skills/ua-campaign ~/.agents/skills/ua-campaign # Codex, Cursor, Gemini CLI, Copilot, OpenCode