UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries
Install
npx skills add cognyai/claude-code-marketing-skills --skill utm-buildernpx skills add cognyai/claude-code-marketing-skills --skill utm-builder -a claude-code -gnpx skills add cognyai/claude-code-marketing-skills --skill utm-builder -a codex -ggemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/utm-buildergh skill install cognyai/claude-code-marketing-skills utm-buildergit clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills /tmp/cognyai__claude-code-marketing-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/cognyai__claude-code-marketing-skills/skills/utm-builder ~/.claude/skills/utm-builder # Claude Code
cp -R /tmp/cognyai__claude-code-marketing-skills/skills/utm-builder ~/.agents/skills/utm-builder # Codex, Cursor, Gemini CLI, Copilot, OpenCode