Define a real ICP and the developer personas in the sale. Use when the user says the product is "for developers," can't name who would say no, or is marketing to whoever holds the budget instead of who actually adopts.
Install
npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-fornpx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a claude-code -gnpx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a codex -ggemini skills install https://github.com/AIDevGTM/gtm-cofounder.git --path skills/02-who-is-this-forgh skill install AIDevGTM/gtm-cofounder who-is-this-forgit clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder /tmp/AIDevGTM__gtm-cofounder
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/AIDevGTM__gtm-cofounder/skills/02-who-is-this-for ~/.claude/skills/who-is-this-for # Claude Code
cp -R /tmp/AIDevGTM__gtm-cofounder/skills/02-who-is-this-for ~/.agents/skills/who-is-this-for # Codex, Cursor, Gemini CLI, Copilot, OpenCode