Build a "why now" case for reaching out to a company — the timing thesis and the specific hooks to lead with — by combining company signals (intent, news, scoops), account_research, your GTM context, and web research. Identify the company by ZoomInfo company ID (preferred) or name/domain (triggers a lookup).
Install
npx skills add Zoominfo/zoominfo-mcp-plugin --skill why-nownpx skills add Zoominfo/zoominfo-mcp-plugin --skill why-now -a claude-code -gnpx skills add Zoominfo/zoominfo-mcp-plugin --skill why-now -a codex -ggemini skills install https://github.com/Zoominfo/zoominfo-mcp-plugin.git --path skills/why-nowgh skill install Zoominfo/zoominfo-mcp-plugin why-nowgit clone --depth 1 https://github.com/Zoominfo/zoominfo-mcp-plugin /tmp/Zoominfo__zoominfo-mcp-plugin
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/Zoominfo__zoominfo-mcp-plugin/skills/why-now ~/.claude/skills/why-now # Claude Code
cp -R /tmp/Zoominfo__zoominfo-mcp-plugin/skills/why-now ~/.agents/skills/why-now # Codex, Cursor, Gemini CLI, Copilot, OpenCode