Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair…
安装
npx skills add aaron-he-zhu/aaron-marketing-skills --skill message-house-buildernpx skills add aaron-he-zhu/aaron-marketing-skills --skill message-house-builder -a claude-code -gnpx skills add aaron-he-zhu/aaron-marketing-skills --skill message-house-builder -a codex -ggemini skills install https://github.com/aaron-he-zhu/aaron-marketing-skills.git --path launch/assemble/message-house-buildergh skill install aaron-he-zhu/aaron-marketing-skills message-house-buildergit clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills /tmp/aaron-he-zhu__aaron-marketing-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/launch/assemble/message-house-builder ~/.claude/skills/message-house-builder # Claude Code
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/launch/assemble/message-house-builder ~/.agents/skills/message-house-builder # Codex, Cursor, Gemini CLI, Copilot, OpenCode