Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on…
安装
npx skills add aaron-he-zhu/aaron-marketing-skills --skill positioning-mappernpx skills add aaron-he-zhu/aaron-marketing-skills --skill positioning-mapper -a claude-code -gnpx skills add aaron-he-zhu/aaron-marketing-skills --skill positioning-mapper -a codex -ggemini skills install https://github.com/aaron-he-zhu/aaron-marketing-skills.git --path launch/research/positioning-mappergh skill install aaron-he-zhu/aaron-marketing-skills positioning-mappergit clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills /tmp/aaron-he-zhu__aaron-marketing-skills
mkdir -p ~/.claude/skills ~/.agents/skills
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/launch/research/positioning-mapper ~/.claude/skills/positioning-mapper # Claude Code
cp -R /tmp/aaron-he-zhu__aaron-marketing-skills/launch/research/positioning-mapper ~/.agents/skills/positioning-mapper # Codex, Cursor, Gemini CLI, Copilot, OpenCode