11 Claude skills for SEO: page audits, linkbuilding, article writing, E-E-A-T audits, semantic gap analysis, link building. Methodology from Koray Tuğberk, Kyle Roof, and Lily Ray, plus a generation-time anti-AI-slop ruleset. Production-tested at InhouseSEO
Install
npx skills add inhouseseo/superseo-skillsgh skill install inhouseseo/superseo-skillsgit clone --depth 1 https://github.com/inhouseseo/superseo-skillsSkills in this collection
- Content BriefInhouseSEO.aiUse when planning a new article. The agent Googles the keyword, reads the top 10 results, classifies intent, maps the content gap, and produces a writer-ready brief with structure, outline, and on-page artifacts. No keyword tool required.
- Eeat AuditInhouseSEO.aiUse when auditing a page for E-E-A-T signals. The agent reads the page and scores Experience, Expertise, Authoritativeness, and Trustworthiness — then tells you exactly what to add to each dimension.
- Expert InterviewInhouseSEO.aiUse when extracting first-party expertise from a subject-matter expert before writing content. Produces a knowledge document of contrarian takes, specific examples, and surprising outcomes that AI can't fabricate.
- Featured Snippet OptimizerInhouseSEO.aiUse when you want to win a featured snippet for a keyword you already rank for. The agent checks the current snippet format, analyzes your content, and rewrites the relevant section to match what Google wants.
- Improve ContentInhouseSEO.aiUse when rewriting or refreshing an existing page that's underperforming. The agent fetches the URL, analyzes the current content, researches the SERP, and rewrites using the full anti-AI-slop ruleset — no data exports needed.
- Keyword Deep DiveInhouseSEO.aiUse when planning to rank for a specific keyword. The agent Googles it, reads the top 10, classifies intent, reads the top 3 competitor pages, and produces a 90-day ranking plan with intent, SERP analysis, and content recommendations.
- LinkbuildingInhouseSEO.aiUse when planning link acquisition. Classifies the site's authority phase from site age and visible signals, then recommends phase-appropriate tactics from the bundled tactic playbook library. No backlink tool required.
- Page AuditInhouseSEO.aiUse when auditing a specific page's SEO performance, content quality, and competitive position. The agent fetches the URL, Googles the primary keyword, reads the top 3 competitors, and produces a full 7-dimension audit — no exports, no analytics access required.
- Semantic Gap AnalysisInhouseSEO.aiUse when a page ranks for a keyword but isn't in the top 3 and you want to know exactly what's missing. The agent compares the page to the top-ranking competitors and produces a specific list of entities, subtopics, and relationships to add.
- Topic Cluster PlanningInhouseSEO.aiUse when planning a topic cluster (hub + spokes) for a new content area. The agent researches the space, identifies the hub topic, maps the spokes, and produces a specific content plan with internal linking strategy.
- Write ContentInhouseSEO.aiUse when writing a complete SEO article. Includes the full anti-AI-slop ruleset (banned vocabulary, banned phrases, banned structural patterns) and voice rules. The agent researches the SERP itself if needed — no keyword data exports required.