Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
Install
npx skills add cognyai/claude-code-marketing-skillsgh skill install cognyai/claude-code-marketing-skillsgit clone --depth 1 https://github.com/cognyai/claude-code-marketing-skillsSkills in this collection
- Ad Copy WriterCognyGenerate ad copy variations for Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat and X Ads (plus Apple Search Ads guidance)
- Ad Kill RulesCognyEnforce a pre-declared evidence bar on every ad — after it spends enough, pause it if it misses (e.g. CTR < 1% or cost per lead over cap) across Meta, TikTok, LinkedIn, Google and Bing — as a dry-run report, an approved pause, or a scheduled pause-only Cogny script
- Brand KitCognyBuild a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.
- Buying TriggersCognyFind accounts where something just happened that creates demand — funding, hiring, new locations, launches, rising ad engagement — skip anyone already in your pipeline, and draft outreach only when "this event creates this problem, and we solve it this way" comes out sharp
- Campaign LedgerCognyGive every campaign an ID and carry it everywhere — allocate IDs, audit ad/email/UTM naming across Google, Meta, LinkedIn, Bing, TikTok and X, and keep one ledger joining spend → leads → deals → revenue per campaign ID
- Closed Lost RevivalCognyRe-read every lost deal in your CRM (HubSpot, Pipedrive or Upsales; Salesforce via the CRM layer) with its calls, meetings and notes, replace "not interested" with the real reason plus a reopen condition, then watch for those conditions — a shipped feature, a renewal date, a champion moving, the account coming back to your site — and draft a personal note that quotes the original conversation
- CognyCognyRun Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings
- Community PulseCognyWeekly read on community health — Discord joins, active channels, top contributors, themes and unanswered questions, plus Crisp support conversations and YouTube comments when connected
- Competitor AnalysisCognyResearch competitor positioning, ads, pricing, and market gaps
- Conversion DebugCognyConversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts
- Creative EngineCognyTurn customer language into 8–12 genuinely different ad concepts (not 50 versions of one headline), generate the images with your real brand assets, and upload them to Meta, LinkedIn or TikTok in a PAUSED state, named with campaign ID, angle and format
- Crm Icp AnalysisCognyAnalyze CRM data (HubSpot, Pipedrive or Upsales) to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies
- Crm Sales MomentumCognyAnalyze CRM pipeline momentum (HubSpot, Pipedrive or Upsales) — deal velocity, stage conversions, win/loss patterns, and stall detection
- Customer LanguageCognyMine your CRM's call notes, meeting notes, support tickets and lost-deal reasons (HubSpot, Pipedrive or Upsales), support chats (Crisp), community threads (Discord) and YouTube comments for the exact words customers use to describe their problems — clustered, counted by distinct company (CRM) or distinct person (community), with labelled quotes — and write a weekly customer-language report every…
- Cwv AuditCognyCore Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries, web-vitals library usage, and SEO impact
- Deliverability CheckCognyAudit a sending domain's deliverability — SPF, DKIM, DMARC, MX, BIMI, blocklists — with a prioritized fix order
- Demand Gen AuditCognyGoogle Ads Demand Gen audit — audience strategy, creative format diversity, creative freshness, placements, CPA vs goal
- Drop Off RescueCognyFind contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft stage-appropriate re-engagement emails, and schedule sends via your ESP — with dedupe so weekly reruns never double-send
- Email ReportCognyAuto-generate the weekly or monthly email performance report in three formats — Slack update, CEO email, board-deck section — from real ESP data
- Ga4 AuditCognyGoogle Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export
- Ga4 Bigquery SchemaCognyGA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips
- Ga4 EventsCognyGA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques
- Ga4 Measurement PlanCognyBuild a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as conversions
- Ga4 MonitorCognyWeekly GA4 check — sessions, users, key-event conversions, revenue, channel mix — with week-over-week deltas and tracking-break alerts
- Gaql ReferenceCognyGoogle Ads Query Language (GAQL) Reference — complete syntax, resource types, fields, operators, date macros, and ready-to-use query patterns
- Google Ads AuditCognyDeep Google Ads account audit — keywords, quality scores, budget pacing, search terms
- Google Ads AuditCognyComprehensive Google Ads account audit (Microsoft Ads side by side when connected) — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact
- Google Ads MonitorCognyWeekly Google Ads health check (plus Microsoft Ads, Apple Search Ads and ChatGPT ads when connected) — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas
- Google Ads ScriptsCognyGoogle Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration
- Gtm AuditCognyGoogle Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene
- Gtm MonitorCognyWeekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week
- Gtm SetupCognyGTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
- Gtm Tracking PlanCognyTurn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
- Landing Page ReviewCognyCRO review of a landing page with specific conversion recommendations
- Lead QualificationCognyResearch and qualify business leads against your ICP
- Linkedin Ads AuditCognyFull LinkedIn Ads account audit — campaign structure, targeting, creative performance, spend efficiency
- Linkedin Launch VideoCognyProduce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames. Caption-first, sound-off, B2B register, anti-corporate-jargon. Optionally hand off to LinkedIn Ads to launch as a sponsored content campaign with ICP-aligned targeting.
- Linkedin Micro CampaignsCognyCreate precision-targeted LinkedIn ad campaigns for specific ICP segments — translates CRM data to LinkedIn targeting
- Marketing BrainCognyBuild the business "brain" every marketing agent reads first — START-HERE, customer-fit, offers, voice, founder opinions, failed campaigns — by interviewing you and seeding it from your CRM (HubSpot, Pipedrive or Upsales), store (Shopify or WooCommerce) and Stripe, stored in the Cogny context tree
- Marketing EngineerCognyRun the marketing-engineer operating system — one shared brain, ten agents, a review queue, and a weekly loop — on top of Cogny's MCPs. Sets it up, runs the weekly loop, runs one campaign end to end, and schedules the agents with guardrails enforced in the tools rather than the prompt.
- Meta Ads AuditCognyMeta Ads audit — audience analysis, creative fatigue, budget pacing, lead quality
- Meta CapiCognyMeta Conversions API (CAPI) Setup Reference — architecture, event types, customer information hashing, deduplication, implementation examples, AEM, and testing
- Non Commodity ContentCognyInterview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source.
- Performance MemoCognyThe Monday memo a sharp analyst would write — joins spend on every ad platform to qualified calls, deals, revenue, refunds and churn per campaign ID, catches cheap customers who churn, and ends every line in a decision — keep, kill, change or test
- Pmax AuditCognyPerformance Max campaign audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions, channel distribution
- Pmax Launch KitCognyBuild a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads
- Pre Send QaCognyPre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send
- Reddit Launch VideoCognyProduce a Reddit-native 1:1 or 4:5 launch video using HyperFrames. Idiomatic Reddit feel — text-first, low-polish, sound-off, subreddit-aware. Optionally hand off to Reddit Ads to launch as a promoted post targeted to specific subreddits.