Stack-agnostic Claude Skills covering the full website lifecycle: brand, design, content, SEO, dev, ops, growth, and research. Build, ship, audit, optimize.
Install
npx skills add rampstackco/claude-skillsgh skill install rampstackco/claude-skillsgit clone --depth 1 https://github.com/rampstackco/claude-skillsSkills in this collection
- Accessibility AuditRampStackRun a comprehensive WCAG accessibility audit covering perceivable, operable, understandable, and robust principles. Use this skill whenever the user wants to audit accessibility, review WCAG compliance, fix accessibility issues, prepare for accessibility certification, address an accessibility lawsuit risk, or systematically improve a site's accessibility.
- Ads Creative DevelopmentRampStackHow to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms.
- Ads Performance AnalyticsRampStackHow to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons.
- After Action ReportRampStackRun a structured after-action review (postmortem, retrospective) on a launch, incident, or completed project to capture timeline, root cause analysis, contributing factors, and actionable lessons. Use this skill whenever the user wants to run a postmortem, retrospective, AAR, or after-action review on any past event.
- Ai Content CollaborationRampStackHow humans and AI compose in content workflows. Where AI legitimately participates, where humans must own, hybrid workflow patterns, voice ownership preservation, the AI slop problem, disclosure and transparency, team calibration, and the ethics of intellectually honest AI-assisted content production.
- Analytics StrategyRampStackDesign measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy. Use this skill whenever the user wants to plan analytics, design dashboards, build event taxonomies, define KPIs, set up tracking, or audit existing measurement.
- Art DirectionRampStackDirect visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, or evaluate creative work for fit.
- Backup And Disaster RecoveryRampStackPlan and run backups, set recovery objectives, and run disaster recovery drills. Use this skill when defining RPO/RTO targets, designing backup architecture, deciding what to back up and how often, planning for full-region or platform outages, or running a restoration drill.
- Beta Program ManagementRampStackRunning closed and open betas that produce real signal. Beta participant selection, structured feedback collection, beta-to-GA decision criteria, and the difference between soft-launch (no structure, no signal), kitchen-sink (everyone in, no actionable feedback), and structured beta (calibrated cohort, intentional feedback loops, clear graduation criteria).
- Brand Archetype SystemRampStackApply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to…
- Brand DiscoveryRampStackRun upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who they're for, who they compete with, what the audience actually needs, and where the brand could plausibly stand.
- Brand IdeationRampStackGenerate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand directions, brainstorming names, building moodboards, generating positioning options, or trying to choose between multiple brand directions.
- Brand IdentityRampStackDesign or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion.
- Brand Style GuideRampStackBuild or audit a comprehensive brand style guide that documents the full brand system including story, logo system, color, typography, imagery, voice, applications, and dos/don'ts. Use this skill whenever the user wants to create brand guidelines, document an existing brand, build a brand book, audit an existing style guide for completeness, or produce the artifact that other teams will…
- Brand VoiceRampStackDevelop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples. Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy for voice consistency, train a team or AI assistant on brand voice, or refine the personality of brand…
- Calculator DesignRampStackDesigning interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators.
- Chatbot Flow DesignRampStackDesigning conversational flows for website chatbots and AI agents. Intent recognition architecture, branching logic, fallback handling, escalation to human, conversation analytics. Honest about scripted-bot (rigid trees, fail edge cases), hallucinating-bot (LLM without structure, makes things up), and structured-guided-conversation (LLM-powered with intent architecture and fallback discipline)…
- Code Review WebRampStackReview web application code for bugs, security issues, performance problems, and stack-specific anti-patterns. Use this skill whenever the user wants to review code, debug a production issue, investigate a build failure, audit security, or check a PR before merging.
- Comparison Tool DesignRampStackDesigning side-by-side comparison tools (plan-compare, product-compare, alternative-compare) that help users decide rather than just listing features. Axis selection, default-comparison logic, recommendation discipline.
- Competitor Experience AuditRampStackAudit the brand, UX, and site design of the leading sites in a vertical as a set of observable cross-site patterns, producing the experience bar a new build must meet or beat. Use this skill whenever the user wants to assess the competitive design field, capture vertical conventions, identify the design and UX bar of a category, or set the experience standard before a build.
- Content And CopyRampStackWrite or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content.
- Content Brief AuthoringRampStackHow to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria.
- Content DistributionRampStackContent distribution as a discipline. Owned channels (newsletter, blog, social), earned channels (PR, syndication, mentions), paid channels (boosted posts, syndication networks), and the channel-fit decisions that distinguish strategic distribution from spam-everywhere. Audience-channel matching, content-channel matching, distribution cadence.
- Content MigrationRampStackMove content between platforms, domains, or URL structures while preserving SEO equity, user bookmarks, and integrations. Use this skill when planning a CMS migration, replatforming, consolidating sites, changing URL structures, or merging content from multiple sources.
- Content Refresh SystemRampStackSystematic content refresh discipline. Quarterly audits, refresh prioritization (which pieces, when, how deep), refresh-vs-merge-vs-delete decisions, the lifecycle that distinguishes intentional refresh from set-and-forget decay. Builds on the refresh sections of pillar-content-architecture and editorial-qa with a program-level discipline.
- Content RepurposingRampStackCross-format content adaptation. Turning one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. The discipline of adaptation per medium rather than mass-blast distribution.
- Content StrategyRampStackDevelop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals.
- Cost OptimizationRampStackAudit and reduce infrastructure and tooling costs without sacrificing reliability or velocity. Use this skill when reviewing monthly cloud or SaaS spend, finding unused resources, rightsizing infrastructure, negotiating vendor contracts, deciding what to consolidate, or planning for budget cuts.
- Creative BriefRampStackCreate or refine a creative brief that bridges discovery and execution. Use this skill whenever the user is starting a new project, kicking off a website, beginning a brand build or redesign, briefing a designer or developer or AI agent, or trying to align a team before building.
- Creative Brief SelectorRampStackProduce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style.
- Creative DirectionRampStackWalk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream content, copy, design, and art-direction skills consume as required input. The aesthetic depth layer, distinct from `creative-brief` (operational kickoff: scope, audience, deliverables, constraints).
- Cro OptimizationRampStackRun conversion rate optimization through hypothesis-driven testing including audit, hypothesis generation, test design, statistical analysis, and rollout decisions. Use this skill whenever the user wants to optimize conversion, run A/B tests, audit a funnel, generate test hypotheses, design experiments, or analyze test results.
- Data Warehouse ExperimentationRampStackRunning experiments out of the data warehouse instead of via dedicated experiment platforms. SQL-based assignment, exposure logging discipline, metric definitions in dbt models, statistical analysis in SQL or Python, variance reduction with CUPED, sequential testing, and the operational tradeoffs vs platforms like Statsig and Optimizely.
- Dependency ManagementRampStackManage third-party libraries, runtimes, and SaaS dependencies. Use this skill when setting an update cadence, responding to security advisories, dealing with deprecated dependencies, evaluating new dependencies, auditing what's installed, or unblocking a dependency upgrade.
- Design StandardsRampStackApply production-grade design standards when building or reviewing pages, components, or UI. Use this skill whenever the user asks to build a page, design a component, lay out a section, review the UI, fix the layout, or check design quality.
- Design SystemRampStackBuild or audit a design system including component library, design tokens, naming conventions, contribution model, and documentation. Use this skill whenever the user wants to build a design system, audit an existing system, define design tokens at the system level, structure a component library, or set up design system governance.
- Discovery Research SynthesisRampStackTurning research artifacts into actionable PM insight. Customer interviews, user research notes, support ticket reviews, sales call transcripts, survey data, in-app feedback, all synthesized into the decisions they are meant to inform.
- Dispatch AuthoringRampStackWrite the structured handoff from a planning session to a coding agent: a dispatch with a header, Gate 0 checks, scope, specification, verification, delivery rules, and stop conditions, so the agent can execute unattended and return a reviewable draft PR.
- Documentation StrategyRampStackDesign and run a documentation system for a team or product. Use this skill when planning what to document, choosing a documentation tool, organizing existing docs, fixing stale documentation, designing a maintenance cadence, or scoping technical writing work.
- Domain StrategyRampStackPlan, manage, and optimize a domain portfolio. Use this skill for DNS architecture decisions, redirect strategies, registrar choice, parking unused domains, multi-site setups, and domain consolidation or split planning. Triggers on DNS, domain, registrar, redirect, parking, subdomain, apex, www vs non-www, multi-site, portfolio, hreflang setup, domain migration.
- Editorial QaRampStackPre-publish QA framework for content. Brief adherence, voice consistency, fact accuracy, structure and clarity, AI-content audit, SEO and AEO compliance, internal linking and schema validation, QA at scale via sampling, the QA workflow, and the discipline that distinguishes catch-problems QA from checkbox QA.
- Email DeliverabilityRampStackMake sure email actually reaches inboxes. Use this skill when setting up email authentication (SPF, DKIM, DMARC), diagnosing emails landing in spam, planning a domain reputation strategy, monitoring sender reputation, or hardening against email spoofing.
- Email SequencesRampStackDesign and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters, broadcast sends, and launch and announcement emails. Use this skill whenever the user wants to write email copy, plan an email sequence, design an onboarding drip, or set up lifecycle email campaigns.
- Evidence Based ReviewsRampStackProduce honest product reviews and buying guides without fabricated first-hand experience, using disclosed evidence tiers: verified specs, owner-experience synthesis at scale, expert triangulation, and hands-on only when true.
- Experiment DesignRampStackA discipline for designing experiments (A/B tests, multivariate, holdouts) so the results actually answer the question you asked. Hypothesis writing, sample size, duration, segment analysis, running discipline, matching a result to a pre-committed decision rule, and the common failure modes that produce confidently wrong shipping decisions.
- Experimentation AnalyticsRampStackHow to read experiment results without fooling yourself. Confidence intervals, p-values, multiple testing, sequential testing, CUPED, heterogeneous treatment effects, ratio metrics, network effects, dashboard reconciliation, and the interpretation failures that produce confidently wrong shipping decisions.
- Experimentation Platform OrchestratorRampStackA platform decision framework for experimentation. When to use Statsig vs PostHog vs GrowthBook vs Optimizely vs Amplitude vs Eppo vs Kameleoon. How to migrate between them. How to coordinate when multi-platform is genuinely warranted. The decisions that compound for years and the ones you can defer.
- Feature FlaggingRampStackOperational discipline for feature flags as production infrastructure. Flag types, naming, targeting rules, rollout strategy, lifecycle, governance, stale flag management, and the technical debt patterns that bite teams who weren't deliberate about it.